MKT
Strategic MKT Management
Working Hours: 10-15 hours per week
Duration: 6 months | Medium term
Number of positions: 2
Reporting to: MCVP MKT B2C
DDL: 13th August
Available positions
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Job Description
✅ Lead the entire national B2C Marketing team
✅ Manage and execute national and local campaigns
✅ Ensure the execution of all OGX initiatives
✅ Analyze data and generate performance reports
✅ Ensure the implementation of the EwA → ELD funnel
✅ Standardize and ensure the use of best marketing practices (SOPs)
Requirements
Knowledge of B2C Marketing (funnel, campaigns, channels)
Team and stakeholder management
AIESEC Marketing Standards (Branding, SOP, EwA, etc.)
Tools: Google Workspace
Data analysis and reporting capabilities (Google Sheets, Data Studio)
KPI & MoS
# of campaigns implemented nationally
% of EwA → ELD conversion
# of reach, visits, and new followers on social media
# of SUs
% of committees applying national marketing standards
# of reports delivered
Benefits
Strategic Vision
Time and Team Management
Clear and Effective Communication
Attention to Detail
Proactivity and Problem Solving
General Questions
1️⃣ What motivates you to apply for this role, and how does it align with your personal and professional goals?
2️⃣ Using a framework of your choice, analyze the last three predecessor terms, highlighting their biggest successes and challenges.
3️⃣ Identify three key skills you possess and explain how they will contribute to your success in this role and your team’s performance.
4️⃣ What are the best practices for accountability, and how do they align with your personal values?
5️⃣ What sets you apart as the best candidate for this specific role? Provide examples to support your answer.
Specific Questions
What previous experience do you have with team leadership or strategic project management?
How would you ensure that all campaigns and committees are aligned with national marketing standards?
What does the EwA → ELD funnel mean to you, and how would you monitor it in practice?
How do you define a good national campaign, and what metrics would you use to evaluate its success?
